Kevin Cook

Watch False Advertising’s video for ‘Hey You’

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Manchester-based trio, False Advertising, recently shared another brilliant 100% DIY video for their  single ‘Hey You,’ lifted from their recently released EP titled I Would Be So Much Happier If I Just Stopped Caring which is available now for digital download.

Have you ever really dreamed and aspired to do something? But felt like everyone around you doubts your ability and wants to shoot you down? Weirdly, the band felt this way about cycling in this video, as they explain: ”None of us actually own bikes, so we went and hired MoBikes (Manchester’s doomed social geolocated bike hire scheme) to escape from the burden and boredom of our day jobs and just get out there and ride in our own epic DIY cycle race. Although, it doesn’t quite go exactly to plan, as nothing ever does.”

Commenting on the song itself, the band said: “Hey You is the sound of three friends rising above the stupidity and monotony that surrounds us and translating that independence and power into scarily accessible, loud, music. It’s a rallying cry against stereotyping and for greater diversity and inclusivity in music.”

The EP is a collection of the standalone releases which the band have so far dropped throughout 2017 and builds on their caustic, fuzz-drenched approach to alternative rock, continuing a year which has already seen the DIY band showcase at Texas’s SXSW Festival, featured in NME magazine and gaining support on the airwaves from BBC Radio 1, BBC6 Music, Radio X, Kerrang! Radio and Amazing Radio.

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