Kevin Cook

Jovva breaks out with a sizzling debut single, ‘More’

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Emerging alt-R&B talent Jovva’s first track to hit the airwaves, the hot girl anthem, ‘More’, landed on the 19th of January, 2024. The Toronto native’s introduction to music occurred when she took classical piano and vocal lessons. With a heavy focus on her vocals and songwriting, Jovva continues to write everything and direct all the vocal arrangements of her sound. Led by a familiar yet distinct style, Jovva who has refined her musical style and songwriting skills, Jovva is now spreading her wings as she gears up for a long list of releases in 2024.has crafted a musicality comparable to powerhouse talents like RAYE, Charlotte Cardin, and Jorja Smith.

Apart from her debut single release, she is currently working behind the scenes, continuously writing for other artists, having collaborated with some of the top writers and producers who have worked with artists like Exo, Chloe Bailey, and BTS. Her Chinese-Canadian heritage allows her to weave relatable stories about being a 2nd generation child, with the pains of growing up. Jovva is releasing more singles in the upcoming year and will begin playing live shows.

Framed by catchy instrumentals, the track adds a fresh touch to the pop scene with sultry and husky vocals and alluring lyrical hooks. With a relatable message about the feeling of wanting to achieve more from what life has to offer, the anthemic offering ponders on wanting more from life and relationships.
Jovva shares: “As a musician, my goal is to merge alternative R&B, and indie to create a new kind of pop sound.”

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