Kevin Cook

Artela triumphs over trauma in sizzling new single ‘Why Don’t You Love Me’

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London-based singer, composer, music producer, DJ and multi-instrumentalist Artela released her heartbreak-anthem ‘Why Don’t You Love Me’ on the 21st of September 2023. Born and raised in Taiwan, Artela’s music is a reaction to her experiences growing up in a conservative culture that she didn’t fit into. 

A visit home during the fateful month of March 2020 left her stuck in her childhood home through the initial months of the pandemic. The contrast between NYC, where she was based at the time, and Pingtung was a huge shock and painful reckoning for Artela, who began making music as an outlet. In 2023, Artela began to release a series of singles, EPs and remixes before unveiling the full album, ‘Faceless Girl’, a 12-track electro-pop exploration of identity, misogyny, individualism and freedom.

‘Why Don’t You Love Me’ is an energetic electro-pop number teeming with rage, grief and defiance. Artela’s catchy, unwavering vocals and hard-hitting lyrics give the song an anthemic and emotionally-charged quality that is sustained by a driving dance-ready beat interspersed with an assortment of swirling synths and glitchy effects. It invites the listener to be angry with her and to use that anger as a positive force for change. A remix of “Why Don’t You Love Me” by fakehalo will be released in October, 2023.

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